One of India’s biggest poker platforms, PokerBaazi announced two new brand films as a part of the ‘You Hold the Cards’ campaign. The campaign will go live for the Indian audience, during the Asia Cup 2022. This campaign will also feature the company’s brand ambassador and Bollywood star Shahid Kapoor.
The first brand film ‘You Hold the Cards,’ which was launched in July this year, focused on the brand messaging of debunking the myth of luck being important in poker contrary to skill factor being the key element in acing poker. The new films will focus on the product’s USPs that sets the brand from the rest in the industry. Through the new brand films, PokerBaazi will bring forth some of the most interactive features that the app offers like emojis, throwables, and real-time player stats and others in order to make the gameplay more interesting and enjoyable.
Talking about the campaign, Varun Ganjoo, Co-Founder and Marketing Director– Baazi Games said, “The journey so far has been rather overwhelming. We are thrilled to see the love and acceptance that that brand film has received from the audiences in merely a month of the ‘You Hold the Cards’ campaign. The campaign got us a big uptick across the user funnel and was impactful in communicating that poker is a skill sport. With our next set of films, we are certain that our audience will be able to connect more deeply with the product USP’s that the app has to offer. With the ‘You Hold the Cards’ campaign we intend to set the record straight that poker is a sport where you play with your skills and can have a lot of fun at the same time.”
These new films have been conceptualized by Wieden+Kennedy and produced by Daga Productions.
Yash Daga, Director of KPRD Fiberboard Advertising Pvt.. Ltd. & Daga Productions said, “If you look at Shahid Kapoor’s journey, you will see that his unconventional choices had a big role to play in his achievements and that resonates a lot with what PokerBaazi represents – People can write their own destiny. This intersection of fun with talent, skills and attitude is an ever-expanding space. Both PokerBaazi and Kapoor are acing with this mantra. As far as producing these films are concerned, we wanted to make the campaign more appealing while using some of the amazing features of the PokerBaazi app. We used some fun elements to make it an entertaining watch.” The campaign films will be visible across all digital platforms as well as mainstream media channels.
Amarylisa Gonsalves is a Content Writer at Gutshot Magazine. Advancing from a marketing background, she found her calling in writing. She takes delight in exploring genres and is a curious learner. Patient and ambivert, she believes in letting her work speak for itself. Apart from content writing, she finds solace in writing poetry by expressing herself through words. Additionally, she adores indulging in anything that satisfies her creative self, like drawing and DIY crafts.
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