Fantasy sports platform My11Circle has roped in Bollywood actor Ranveer Singh as brand ambassador. Singh will feature in an integrated campaign which is set to release on 6 April, just two days before the 14th edition of the Indian Premier League (IPL) kicks-off.
Bhavin Pandya, co-founder and CEO of Games24x7 said, “Cricket and Films are two of India’s passions. As the T20 season has started, we are extremely proud to have Ranveer Singh on board. The passion and energy that he has for cricket and his excellence at his craft epitomizes young and aspirational India. The campaign by Ranveer will be a tribute to aspiring young Indians and their passion for the game.”
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The Bajirao Mastani actor is the latest addition to the list of celebrity brand ambassadors the platform has. The brand already has former Indian team captain Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan as brand ambassadors. My11Circle was founded by Games24x7 in 2019 and the brand claims to have a 70 Million strong user base. The brand has a portfolio that spans skilled, casual games and is backed by investors like Tiger Global and The Raine Group.
The vice-president of My11Circle, Saroj Panigrahi said, “More than 17 Million sports enthusiasts have enjoyed engaging with the game and using their knowledge to play against champions like Shane Watson, Rashid Khan, VVS Laxman, and Sourav Ganguly. Our latest campaign, which will release on 6 April is an amalgamation of cricket skills and entertainment, and an endeavour to make cricket fans feel special.”
Online fantasy gaming platforms are expecting a high engagement from cricket fans owing to the cricket board’s no spectator policy. Therefore, gaming platforms are looking forward to gaining maximum users during this two-month period. For more such articles, keep reading GutshotMagazine.com and follow us on Facebook, Telegram, and Instagram for regular updates.