Fantasy sports platform BLITZPOOLS has reportedly brought cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha as its brand ambassadors. The cricketers will help the brand get a new feel and look. Along with cricketers, BLITZPOOLS has also roped in celebrities like Sunny Leone, Natasa Stankovic, Urvashi Rautela, and Mouni Roy to promote its launch.
This brand also recently bought majority stake from international gaming brand IGT.BET (formerly i3 Inc.) This rebranding and recent capital infusion will help the platform produce a market-leading product to deliver new and updated features at a better pace.
Players can engage with cricket and football tournaments, played on domestic and international levels. Other than this, BLITZPOOLS will also feature an exciting coin-based loyalty programme, through which users will be rewarded. These coins can be redeemed in the form of meet and greet sessions, gift vouchers, cashback, tickets for matches etc. Another feature that players can enjoy is personal pools. This feature lets players create their own closed pools with friends, family and ultimately play against the brand ambassadors of BLITZPOOLS.
Speaking on the brand announcement, the news report by mykhel.com quoted the Assomull brothers, Vickram and Gaurav stating, “We are starting a new journey and through this adventure, we wish to captivate the heart of every Indian consumer involved in online gaming. We want to create an interactive user experience and strengthen our product in this market and are delighted to announce our brand ambassadors as the face of the brand. These rising stars will help us understand our target audience and our audience will get a chance to play with each of them as well. We believe this association will help us enhance the uniqueness of our brand and by the end of IPL 2021, BLITZPOOLS will surely become one of the largest fantasy sports platforms in India.”
Speaking about the rebranding, a spokesperson from IGT.BET said, “We are extremely confident that our partnership, investment, and brand positioning with a brand like BLITZPOOLS will further bring about a stronghold in the Indian fantasy gaming market.”
Cricketer Ishan Kishan also shed light on the association. He added, “I am very excited to get on board with BLITZPOOLS, which truly is a skill based fantasy platform. Our country has a massive sports-loving audience and BLITZPOOLS will bring millions of such players closer to their favourite games in an extremely competitive format.”