Games24x7’s fantasy sports platform, My11Circle has signed up with RP-Sanjiv Goenka group’s Lucknow franchise as the official title sponsor. The three-year deal will see My11Circle logo featuring on the Lucknow team jersey.
Thrilled to announce its association with the newest entrant this season, Bhavin Pandya, Co-Founder and Co-CEO, Games24x7 said, “We are excited to announce our first IPL team sponsorship and the Lucknow team is a perfect fit as it represents the heartland of the country where cricket fans have ardently supported the sport and now get an opportunity to support their own team. We launched My11Circle in 2019 and within a short span, it has emerged as one of the most popular fantasy sports platforms in the country. We witnessed a 100 percent growth last year. One of the reasons for our popularity has been our ability to connect with the discerning Indian cricket fan, where our campaigns have celebrated and rewarded their fervor and skill. We believe that this partnership will further strengthen our engagement with millions of cricket fans across India.”
Commenting on the partnership, Mr. Raghu Iyer, CEO, RPSG Sports said, “We are delighted to have My11Circle as our principal team sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership.”
Known for launching innovative offerings every cricket season in the country, My11Circle redefined fantasy cricket and football for Indians. Players across India can select and field their own teams for their favorite matches. The association will see this Games24x7’s fantasy sports platform creating meaningful engagements with its players.
Games24x7, recently made its first strategic investment in Ahmedabad-based CricHeroes, to reach out to the under-penetrated grassroots cricket in India and create a unique experience for them. Games24x7’s technological expertise augments CricHeroes’ platform to further scale up and reach across the length and breadth of the country.
Lucknow Franchise is one of the new teams apart from Ahmedabad Franchise in the upcoming season of IPL. Currently, the team has roped in former Zimbabwean cricket coach and former cricketer Andy Flower to be their head coach for the season. The team also has appointed former Indian cricketer Gautam Gambhir as the mentor of the Lucknow IPL franchise.
Games24x7 is India headquartered online gaming company with a portfolio that spans skill games (RummyCircle, My11Circle, Carrom) and casual games (U-Games). It was founded by New York University-trained economists Bhavin Pandya and Trivikraman Thampy in 2006. Backed by marquee investors including Tiger Global and The Raine Group, the company specializes in using behavioral science, technology, and artificial intelligence to provide an awesome game-playing experience across all its platforms. Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country’s top fantasy sports platforms. The company has also set up a casual games’ studio, Ultimate Games, to launch new games for the global market. The diverse, talented, and passionate Games24x7 team is spread across three continents with offices in Mumbai, Bengaluru, New Delhi, Kiev, Philadelphia, and Miami.
With a US $7 billion asset base, the RP-Sanjiv Goenka Group is one of India’s fastest-growing conglomerates with a significant global presence. The Group’s businesses include power and energy, carbon black, retail, IT-enabled services, FMCG, media, entertainment, and sports. RPSG Group has over 45,000 employees and five hundred thousand shareholders.
Amarylisa Gonsalves is a Content Writer at Gutshot Magazine. Advancing from a marketing background, she found her calling in writing. She takes delight in exploring genres and is a curious learner. Patient and ambivert, she believes in letting her work speak for itself. Apart from content writing, she finds solace in writing poetry by manifesting herself through words. Additionally, she adores indulging in drawing and DIY crafts.
SUBMIT YOUR ARTICLE
SUBMIT YOUR ARTICLE