XTRA Gaming & Subnation’s tie-up makes headway for gaming industry
by Manthra Koliyer
Posted on 04 Feb, 2021
Gaming media platform Subnation recently acquired an equity interest in XTRA Gaming, a North American Fortnite esports team. XTRA Gaming is a Fortnite team that has millions of fans and supporters. For this thriving industry, this is a development in the right direction.
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Here are a few reasons why this collaboration would help XTRA Gaming as well as the industry as a whole.
- Apart from gaming, Subnation will help the culture of esports, fashion, and music of XTRA Gaming by giving them a multi-faceted digital presence and transforming them into a premium leading lifestyle brand.
- Subnation will help in getting more opportunities for the team, in order to accelerate the growth of the business.
- The team will expand their boundaries and participate in other games such as Call of Duty, Valorant, Rocket League, etc.
- XTRA Gaming will set an example for other gamers as potential global brands like Subnation would also be looking for collaborations.
- The extensive commercial experience and network of brands owned by Subnation will eventually help an entity like XTRA Gaming grow as a brand.
This highly acclaimed gaming brand was founded by a group of gamers who through sheer hard work and passion became a top-ranked competitive esports team. Several brands are looking out for teams for sponsorship and even train players.
Noble Esports is one such brand based in North America that recently started its Bootcamp in India and has now been training players which will set an example for the industry. This will further boost collaborations and will certainly help build partnerships, content initiatives, and merchandising opportunities. The industry could have more such collaborations which will not only help individual teams but serve as a source of inspiration for budding gamers.
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