Global Event Management (GEM) Events brought the Insomnia Gaming Festival to Dubai and Saudi, which saw over 50,000 attendees back in 2019. This year with the verge of the coronavirus pandemic, GEM events raise their standard with a game changing festival that will create a new platform for gaming industries. Insomnia Gaming Festival will be a free to attend event with a 24/7 festival terrain for people to customize and create their own avatars to attend the event virtually.
The virtual visitors will be able to navigate the festival grounds and interact with the different stands and environments. Companies participating in this event will be provided with a new creative platform that enables them to engage with their audience in an entirely new way. Game On will combine the best of both physical and virtual events, creating a platform that provides on-demand endless entertainment from your home. Big name guest artists and world class influencers are expected as last year GEM brought in one of the most popular Esports organisations, FaZe Clan and the The Sidemen.
James Magee, CEO and Co-Founder of GEM and Game On said, “This is a monumental year for the gaming industry.There has been a major shift to online content and events, and we wanted to offer a platform for the industry to expand the reach of traditional festivals. We are very proud of our success last year with Insomnia, and we believe that the online sphere offers a far greater reach and endless growth potential. We are confident that, with our global partners, we will bring together the largest gaming audience in the world.” GEM Events are confident to bring in 2.7 billion virtual visitors globally.
Research says that the Middle-East and North Africa holds the most active community in the world with a 25 percent year on growth with 377.1 million gamers. With it being the biggest globally, it is without a doubt that GEM Events have chosen MENA to be the hub for this global phenomena. With the world evolving into the virtual and online realm, with major announcements and events hosted on online platforms. Gaming events need a new home and GEM Events have created a platform for the world.
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