Lenovo and Reach3 along with Rival Technologies recently conducted a survey to understand the experience of women gamers. The results of the survey indicated that over 59% of women still chose to conceal their identity while playing online games.
The survey took responses from 900 female gamers across the United States (US), Germany and China and 98 men from the US. The survey was carried to gain quantitative and qualitative inputs and get a deeper understanding of the playing habits and perceptions of how women are portrayed in games.
According to the survey, 88% of women co-play the same games as men. 75% suggested they play action/survival games, while 66% play shooters.
The survey revealed that 77% of women have experienced some or the other kind of gender related harassment while gaming. 70% of respondents revealed they have been questioned on their gaming skills. 61% faced gatekeeping, while 50% faced patronizing comments. 43% of the women gamers also revealed they received ‘unsolicited relationship requests.’ Given the above numbers, it’s not too surprising why women choose not to disclose their identity. 59% of these women use non-gendered or male identity to avoid any issues.
During the survey, 71% of respondents said that the visibility of women in gaming ads by companies could help foster a more inclusive environment for women gamers. They suggested improving the depiction of women in gaming ads by showcasing more women, having women provide the voice-overs or by showing women playing AAA titles.
Leigh Admirand, Senior Vice President at Reach3 Insights says, “Despite still being mostly associated with men, gaming is on the rise with women. We were thrilled to work with Lenovo on this study as we hope it will help companies create a more inclusive gaming environment for women gamers and lead to long-term change in the industry.”
Emily Hoppes, Senior Customer Insights Manager for Intelligent Devices Group at Lenovo said, “Reach3’s unique mobile insights helped us capture candid feedback from women gamers to better understand the important topic of diversity and inclusion in gaming, which will help Lenovo and the industry together to build a more inclusive culture and safer space for women in gaming.
Amarylisa Gonsalves is a Content Writer at Gutshot Magazine. Advancing from a marketing background, she found her calling in writing. She takes delight in exploring genres and is a curious learner. Patient and ambivert, she believes in letting her work speak for itself. Apart from content writing, she finds solace in writing poetry by manifesting herself through words. Additionally, she adores indulging in travelling, drawing and DIY crafts.
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