The sale of smartphones and the growth of social networking has changed the social gaming scene in the country. The revenue of the mobile gaming industry is expected to reach USD 99 Billion by 2024. With this phenomenal growth, developers across the world are focusing on developing mobile games as this helps in boosting the brand’s product line-up.
According to a report by Forbes, the best games could only manage user retention of 4.5% after 30 days. Research suggests that such social features in mobile games keeps players engaged. But what are social mobile games?
A social mobile game is a community made up of all mobile gaming geeks. In simpler terms, social mobile games are those where players can compete or collaborate with one another to win a battle or a match. Games like Fortnite, Clash of Clans, Pokemon Go etc. are some examples of social mobile games. Let’s take a look at how social features in a mobile game keep players engaged.
An activity feed is a feature that lets players view their friends’ activity feed. Clash of Clans is one such game that has this activity feed feature. Users can check the progress of others, ask for lives and even share ideas about gaming experiences and more using this activity feed.
Live videos and chat options are the newest entrant to the gaming culture. This in-game chat option proves to be a great tool to boost player engagement. PUBG Mobile is one popular multiplayer game that recently added the live chat and audio chat feature in the game. Such chat options help a player to communicate freely throughout the time that they play the game.
An in-game achievement leaderboard is a feature that allows players to keep a tab on where they stand as a gamer. Such a leaderboard helps gamers understand their overall performance.
This is a feature that is present in most applications. According to a report by Urban Airship, more than 42% of players enable push notifications on their smartphones. Players enable push notifications to get notified about new mode, events, features etc.
Multiplayer mode is a must-have feature in every mobile game as such games are now garnering more attention. Using this feature, players can compete with friends and other players that they wish to play with.
Not only these but there are several other features that keep gamers attracted to social games. Sooner or later, these games are going to become the future of the gaming world. Overall, social engagement in mobile games matters because it enhances the experience of gaming.
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