---

Yahoo Sports and NBA Bring Future of Sports Entertainment to Life

National Basketball Association (NBA) and Yahoo Sports will be partnering to enhance the stay at home fan experience with a multi-year relationship that will make Yahoo Sports an Official Marketing Partner of the league along with RYOT, a live virtual reality (VR) production who will partner during the NBA Restart in Orlando. This will allow Yahoo Sports to expand in unprecedented ways in fan engagement through fantasy and sports betting. The new partnership will give Yahoo sports to create sports betting content and expand its existing distribution of NBA League Pass and the league’s premium live game subscription product. 

RYOT’s powerful VR capabilities will deliver a truly immersive live experience for the fans and create a seamless experience between the physical and digital world. The games taking place at ESPN’s Wide World of Sports Complex will be transported to fans at home via RYOT’s Oculus device. This next gen content will blur the lines between the virtual and the physical , making it the latest example of how VR can transform sports and entertainment. This partnership will play a massive role in redefining the future of sports and entertainment. 

Bill Koenig, NBA President, Global Content & Media Distribution, “As the NBA Restart tips off this week, our expanded relationship with Yahoo Sports will offer a variety of unique ways for fans to engage with the NBA. With everything from fantasy games, sports betting integrations, gaming-focused content and NBA games in VR, there will be no shortage of opportunities to get closer to the game.”

The award winning fantasy platform, Yahoo Sports Mobile is home to many fans around the world. It offers access to local and live games, primetime NFL games along with comprehensive news, scores, standing and more. Yahoo Sports will create NBA-branded daily fantasy and sports betting integrations and will collaborate at marquee events including the NBA Draft presented by State Farm and NBA All-Star weekend as they continue to operate the exclusive season long fantasy game of the NBA.

Yahoo Fantasy, Yahoo Sports and Yahoo Sportsbook will deliver NBA content throughout its platforms which will create opportunities to engage fantasy and betting fans to coincide with NBA Finals and NBA Conference Finals. Game footage from the WNBA, NBA and NBA G League will also be used to create content, such as game recaps and previews, to encourage and inform fans around the world in participating in season long fantasy and sports betting. For more updates on stories related gaming and fantasy sports, keep reading GutshotMagazine.com and stay tuned!

---

---

Comments