The fantasy sports industry in India has had exponential growth over the last twelve months. Fantasy Sports brands like PlayerzPot are emerging at the top of the table. The platform PlayerzPot recently unveiled a new logo and tagline for IPL 2021. This was done to rebrand the platform and accelerate the company’s growth.
The rebranding includes corporate logo, tagline, and consumer promotions. The new tagline is ‘India ka Naya Maidan.’ This underlines the platform’s commitment towards fantasy sports, casual games, quizzes, and more. The new avatar of the brand mirror’s a youthful and vibrant look.
The brand recently roped in ace cricketers Smriti Mandhana and Bhuvaneshwar Kumar. The breakout campaign that PlayerzPot recently launched is in the form of a rap song performed by rapper KaamBhaari along with the brand ambassadors.
Other than rebranding, this phenomenal fantasy sports platform has also kept its audience hooked with engaging advertisements, social media promotions, offers, and more. Just a few weeks ago, we at Gutshot had a conversation with Mr. Mitesh Gangar, co-founder and director of PlayerzPot Media Pvt Ltd. We got in touch to know about the social media strategy they employed to promote their brand and more.
While talking about employing a unique social media strategy, Gangar mentioned, “We went ahead with a mix of digital assets. We boosted our social media campaigns, digital campaigns, and also bought OTT airtime during select matches. We also blended our affiliate campaigns with influencer-based campaigns that proved to be instrumental.”
The brand aims to reach a phenomenal number in the next five years. Take a look at the entire article about PlayerzPot’s investments, social media strategies, brand promotions, and more on our e-magazine’s April edition. Click on read.gutshotmagazine.com to read more about this one-stop-shop for fantasy sports.
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