The market for fantasy sports is ever-growing, and the growth does not seem to stop anytime in the near future. Fantasy sports mixes the consumer’s beloved sports and gamifies them, making it not only fun for the customer to play a game but also makes the game more exciting as the...
The Big Bash League (BBL) is Australia’s premier Twenty20 cricket competition, captivating fans with its fast-paced action and thrilling matches. The men’s league was established in 2011, featuring eight city-based franchises. The popularity of the men’s league promoted the formation of...
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