Suresh Raina is regarded as one of the biggest legends in Indian cricket history. Known for his hitting prowess alongside his brilliant athleticism while fielding, Raina has a special place in the hearts of the Indian fans. Popularity, also of sportsmen, is a very big marketing tool used these days. Indian fans are widely inspired by their favourite sportsmen, especially cricketers, and tend to use products or services they advertise. This article talks about Suresh Raina joining SPRIBE to promote the Aviator crash game, whether this is a good move by the player and the company and how this move will impact SPRIBE going forward.
Credit: Forbes India
The intersection of sports and online gaming continues to blur as former Indian cricket superstar Suresh Raina embarks on a strategic partnership with SPRIBE, the innovative software company renowned for its flagship crash game, Aviator. This alliance marks a significant moment in India’s burgeoning digital entertainment sector, highlighting the growing acceptance of online betting and gaming as mainstream activities. Raina, a celebrated figure in Indian cricket, joins a prestigious lineup of global sports icons endorsing Aviator, a testament to the game’s widespread appeal and SPRIBE’s commitment to enhancing its brand presence.
Raina will promote the game to his fans across various channels and through a range of campaigns over the coming 12 months. The former cricketer was a key player in India’s 2011 ICC Cricket World Cup victory and was also a star player for the Chennai Super Kings, helping the team secure multiple Indian Premier League titles. Outside of cricket, he is a successful entrepreneur, philanthropist and influential public figure. He also joins other Aviator brand ambassadors, such as UFC superstars Tom Aspinall, Alex Pereira, Johnny Walker, and Merab Dvalishvili.
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Both the player and representatives from the company spoke about this newly formed partnership between Suresh Raina and SPRIBE. According to David Natroshvili, Founder & CEO of SPRIBE, Raina’s fearless approach to cricket perfectly aligns with Aviator’s thrilling gameplay.
“We are hitting it out of the park with this partnership with Suresh, one of the most iconic and celebrated cricketers in India. Suresh was renowned for his explosive batting and thrilling style of play, and this makes him the perfect person to help us drive awareness of Aviator among cricket and sports fans in India. Aviator is the original crash game and players love the high-risk/high-reward gameplay it provides, and we are really looking forward to rolling out campaigns featuring Suresh that show this.”
Suresh Raina becomes the brand ambassador of Aviator. 🚀@ImRaina is famous for his explosive batting and style of play. His dynamic skills make him the perfect person to drive awareness of Aviator.
Read more about our partnership 👉 https://t.co/30ILihY1WV#SPRIBE #Aviator pic.twitter.com/ByVb4i36UK
— SPRIBE (@SPRIBE_) March 7, 2025
Raina, in turn, shared his excitement about the collaboration:
“Playing Aviator is the closest I have come to the thrill of playing professional cricket and I couldn’t be happier to help drive awareness of the game among my fans and followers. Aviator is action-packed with tons of social interaction and plenty of big win potential. Players have control over the outcome as they get to decide when to cash out – for those that can hold their nerve the longest, the biggest prizes await. SPRIBE has some great campaigns planned for the months ahead and I look forward to working with the team to help Aviator really take flight among cricket fans in India and beyond.”
India’s online gaming industry is experiencing unprecedented growth, fueled by technological advancements, increasing internet penetration, and the nation’s unwavering passion for cricket. Valued at over $3 billion, the sector is projected to expand exponentially in the coming years. The intersection of celebrity endorsements and technology-driven gaming innovations is expected to propel the industry to new heights, attracting more players and enhancing user engagement. It will be very interesting to see how a partnership with someone as huge as Suresh Raina impacts SPRIBE’s progress in the near future.
For more news and updates on Suresh Raina, keep reading GutshotMagazine.com. Follow us on Facebook, Instagram, Twitter and Telegram.
Guransh Machra is a sportswriter at Gutshot Magazine. He covers football news from local leagues like the Indian Super League as well as international leagues like the Premier League. He follows various sports like Football, Cricket, Formula 1, and Tennis. Apart from sports, Guransh is also enthusiastic about reading and gaming.
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