Olio Pizza from the house of Bangalore based F&B brands, Curefoods announced the collaboration with Rajasthan Royals, bringing an immersive experience to cricket and pizza lovers alike. Olio will launch exclusive Rajasthan Royals-themed activations, including stadium branding, a flagship sports café, IPL-inspired menu additions, and digital campaigns. Special IPL-themed packaging featuring Rajasthan Royals’ key players, available across Olio’s locations.
Credit: afaqs!
Olio will take center stage at Rajasthan Royals’ home ground with a series of engaging stadium branding initiatives. The concourse branding and cheering squad (podium and cheerleaders) branding is aimed at enhancing the in-stadium experience with high-energy branding and fan engagement zones. Fans attending every home match will also get a taste of Olio’s signature smoky pizzas at dedicated pizza kiosks, enhancing their match-day experience at the stadium.
Furthermore, Olio Dugout with Rajasthan Royals will debut as a flagship Rajasthan Royals-themed sports café ahead of the IPL season. This concept is an integral part of Olio’s strategic partnership with Rajasthan Royals and marks the beginning of a series of RR-themed cafés across Rajasthan and other cities. The RR-themed sports café will aim to serve as the hub for fans, featuring a dynamic ambiance celebrating Rajasthan Royals’ legacy, an extensive co-branded menu curated for sports enthusiasts, a dedicated merch store for exclusive RR merchandise, engaging fan activations, and match-day watch parties.
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Commenting on the partnership, Ankit Nagori, Founder of Curefoods, said:
“We are excited to bring this unique collaboration with Rajasthan Royals to life. Cricket and food have always been a perfect combination, and through Olio, we aim to deliver a unique experience for fans. We believe the introduction of the RR-themed sports café, in-stadium branding, and limited-edition product launches reflect our commitment to bringing people together over great food and great cricket.”
Pizza with a topping of Royals? Yes pleaseeee 💗😍
Welcome back, Olio pizza 💗 pic.twitter.com/gWEE5Pohl9
— Rajasthan Royals (@rajasthanroyals) March 12, 2025
Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, stated:
“Olio are an important partner for us, as we both share a vision of delivering unique and memorable experiences for fans this IPL. The launch of the Olio Dugout Café and exciting in-stadium activations are great case studies for innovation in partnerships and will help us engage fans throughout the year, creating memorable moments on and off the field.”
Additionally, Olio is set to roll out exclusive IPL-inspired menu additions, specially curated for match-day celebrations. The Royals Garlic Knots Bucket, a unique twist on garlic knots infused with Rajasthani flavors, will be the perfect snack for match-day gatherings. Olio will also introduce exclusive IPL combos and party packs designed to enhance the match-day snacking experience for fans.
Curefoods is a Bangalore-based house of F&B brands, founded by Ankit Nagori in 2020. It houses brands like Kitchens of EatFit, CakeZone, Nomad Pizza, Sharief Bhai, Olio Pizza, Frozen Bottle, Krispy Kreme, Arambam, and many more. Additional information on Curefoods is available at https://curefoods.in.
For more news articles and informative updates on such Indian Premier League partnerships as well as other football and cricket updates, keep reading GutshotMagazine.com.
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