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KFC Surprises BGMI Fans With A ‘Winner Winner Chicken Lunch’

It’s ‘Winner Winner Chicken Lunch’ for all BATTLEGROUNDS MOBILE INDIA (BGMI) players this summer, as KFC India collaborates with KRAFTON India, makers of India’s most-loved battle royale game for a crispy, crunchy, finger clickin’ good partnership!

As a part of this limited time collaboration, KFC and BGMI have a crunchy surprise for chicken lovers and gamers. With the purchase of the Zinger Box, fans have a chance to get their hands on exciting in-game BGMI rewards.  

The strategic partnership brings together two of Gen-Z’s top passion points, food and gaming. It comes at a time when gaming is increasingly gaining popularity amongst young Indians, with the audience base expected to grow to 750 million users by 2025.

With the KFC Zinger Box, consumers can enjoy finger lickin’ good crispy chicken, and exclusive in-game rewards. Available for INR. 299/– on dine in or takeaway, the box includes favourites like the Classic Zinger Burger, and 2-piece Hot Wings, along with fries and a refreshing beverage.

The KFC Zinger Box comes with a unique code, which can be unlocked on the BGMI website. The exclusive code gives fans a chance to collect exciting rewards such as parachutes, bags, hats, jackets, and more to enhance gameplay with friends

Speaking about the collaboration, Aparna Bhawal, Chief Marketing Officer, KFC India, said:

“KFC is a brand with culture at its core. We’re always exploring distinctive, cutting-edge and culturally relevant partnerships. The idea for a collaboration with BGMI was born when we introduced KFC’s Lunch Specials recently. We thought gamers often celebrate a win with a ‘Winner, Winner Chicken Dinner,’ so why not give it a KFC twist, and do it over lunch? It’s an epic partnership, and we’re confident that our Gen-Z consumers are going to find it finger-clickin’ good!”

Seddharth Merrotra, Head of Business Development at KRAFTON India, added:

“As gaming continues to captivate a growing audience in India, our collaboration with KFC brings an exciting opportunity for BGMI players to enjoy their favorite game alongside a delicious KFC meal. This partnership not only enhances the gaming experience but also underscores our commitment to creating unique, immersive experiences for our players. With BGMI and KFC being standout brands in their respective fields, uniting them goes beyond a mere partnership; it’s a memorable journey where every bite and every gaming moment come together to redefine how fans indulge in their favorite pastimes.”

To claim the exclusive in-game KFC rewards, consumers can scan the QR code which comes with the purchase of the Zinger Box OR visit www.battlegroundsmobileindia.com/redeem.The KFC Zinger Box with BGMI rewards is available in restaurants across Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi and Pune till 30^th August 2024 only.

So, what are you waiting for? Rush to the nearest KFC restaurant, or order online through the KFC app or website (www.online.kfc.in) while the offer lasts.

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ALSO READ: Mumbai Indians Announce Partnerships With Pokemon And BGMI

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About KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 80 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 26,000 restaurants in over 145 countries and territories around the world.

For more information, visit https://online.kfc.co.in/

ABOUT KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.

KRAFTON is responsible for premier entertainment properties, including BATTLEGROUNDS MOBILE INDIA (BGMI), Bullet Echo India, Road To Valor: Empires, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, and TERA. With a passionate and determined team worldwide, KRAFTON is a technology-driven company that boasts world-class capabilities as it seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. KRAFTON, Inc. is committed to enhancing the start-up ecosystem in India; and so far, the company has invested over $160 million in several Indian startups in the field of interactive entertainment, gaming, Esports, and technology.

For more such news and updates, keep reading GutshotMagazine.com. Follow us on Facebook, Instagram, Twitter and Telegram.

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