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India’s Fantasy Gaming Brands Comment On IPL 2023

The highly awaited Indian Premier League (IPL) kick-started on 31st March which saw defending champions Gujarat Titans square off against Chennai Super Kings in the first fixture of IPL 2023. The tournament has played a vital part in the growth of fantasy sports as an industry over the last few years. It would not be wrong to call the two-month T20 fiesta the festive period for fantasy sports platforms.

India has one of the biggest fantasy sports markets in the world. According to various media reports, the number of users in the fantasy gaming industry grew up to 700% in India over the last 10 years. It is also worth noting that the number of fantasy sports users went up by a whopping 2500% during the same period. 

According to various reports, the overall user base of fantasy sports players in India exceeds 13 Crore. Cricket is the dominant sport on most of the fantasy sports platforms, with Women’s cricket also gaining a lot of popularity with the Women’s Premier League 2023. With the fantasy sports market expected to grow further, let’s have a look at what the stakeholders from fantasy sports brands have to say ahead of IPL 2023.

Fantasy Brands on IPL 2023 

PlayerzPot

PlayerzPot has the potential to be one of the top-tier fantasy platforms as they are growing at a steady rate. They have shown good promise with each passing year and gained good ground in the overall market share. With star brand ambassadors in Bhuvneshwar Kumar and Smriti Mandhana, It’s surely one of the firms to keep an eye on. 

Sunil Yadav, CEO of PlayerzPot presented his thoughts ahead of the upcoming Indian Premier League season. He said,’ The IPL is sure to be an extravaganza in India, we will continue the #CelebrationKaSeason that began during the first season of WPL. We remain devoted to providing a user-centric experience and are taking extra steps to connect with our users personally.”

Yadav added, “This entails a leaderboard worth 2 Crore, deposit incentives, daily offers with genuine value, and more to assist with our user retention and acquisition efforts. Prizes offered include SUVs, sports bikes, iPhones, laptops, iPads and more! Moreover, new rules are being put into effect for this IPL season which promises to bring an exciting dimension to the game for all our users.”

HiScore

Earlier known as Nostra Pro, HiScore is one of the oldest and first multi-gaming platforms in the country and has a strong hold on various online games in India. They are best known for their poker platform and have also been growing massively in the cricketing sector so far.   

 

Trade Fantasy Game

Indian cricketer Deepak Chahar entered the gaming space with his online platform TFG (Trade Fantasy Game). He ventured in the entrepreneurial space alongside wife Jaya Chahar, who will act as the CEO of JCDC Sports Pvt Ltd.  Here’s what Jaya Chahar, Co-founder & CEO of TFG had to say on IPL 2023.

“TFG was launched during the finals of the Women’s World Cup and the platform saw a great response with 10k+ downloads on the app immediately. With Deepak being the brand ambassador and a key player for the CSK franchise, we rolled out the “Tukka nahi chakka maro” brand campaign for the IPL. The campaign consists of 3 story lead videos featuring Deepak Chahar. The DVCs have a fun, quirky storyline while delivering the correct messaging on app features and gameplay.”

“We will also be giving out prizes in terms of cash rewards to top winners of contests. Some top winners will get a chance to meet Deepak, watch an IPL match, win exciting goodies from TFG and much more. With the gameplay format of TFG being such that it allows users repeatedly participating to win more prizes by levelling up their player cards, we plan to give our users a unique experience.”

IndiaPlays 

IndiaPlays is one of the fast-growing online gaming platforms in the country. Their user-friendly interface and service never disappoints and has also seen them gain a lot of credibility and be amongst the highly visited online gaming platforms in India. 

Chief Operating Officer (COO) of IndiaPlays, Aaditya Shah presented his thoughts ahead of the highly awaited Indian Premier League(IPL) season. He said, “IndiaPlays  has noticed how India is growing in popularity as a fantasy gaming market. Recognizing this potential, the government has declared the creation of an AVGC task force in the Union Budget for 2022–2023 to increase domestic gaming industry capacity and support jobs. In a few years, the Indian fantasy gaming market has the potential to pay the government exchequer ₹11,000 crore in taxes. In addition to generating over 12,000 new jobs in the fields of graphic design, motion design, creative writing, storytelling, and  so many more. ”

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“Here we jump into the picture, as we have been working diligently to prepare for IPL 2023 by enhancing our platform and adding new features to provide an engaging experience for fantasy sports enthusiasts. With the increasing popularity of IPL and interest among fantasy sports players we have come up with offers that they can easily indulge in. From offering free games, and a small joining fee of as low as ₹5 resulting in ₹1.5 Crore total wins, we got them all. As it is, this T20 Season is going to be an impeccable experience for us as a team and for the ones who love cricket and are part of the fantasy world or would like to be a part of it with our platform.” 

BalleBaazi

The online fantasy gaming platform offers attractive bonuses and promotions across contests. BallBaazi is one of the fantasy brands that will continue to be a strong pillar in the Indian fantasy gaming industry. They provide a round the clock platform where one can play domestic and international fantasy games all year round and stay connected to cricket at all times.

Chief Innovation Officer of BalleBaazi, Mr Puneet Dua said, “To take the skill gaming experience of cricket fans across the country a notch higher this IPL season, we have introduced exclusive LIVE Gaming Formats that will empower all enthusiasts to get more value out of their knowledge about fantasy.”

He added, “Our latest innovations, Predictor LIVE Opinion Trading and Fantasy Wars Fastest Fantasy, can be played throughout the match, making us a one-of-a-kind Watch & Play platform. The initial reception to these engaging formats have led to a huge surge in users flocking our platform and we are now catering to an even larger audience by introducing these formats on the iOS platform as well.” 

MPL 

The Indian multi-gaming platform has gone one to become one of the biggest names in the fantasy sports industry. With various sports like and football, MPL has become a household name in the ongoing gaming industry. They have built a lot of credibility with fast and bigger bonuses across various contests. 

Despite cricket leading the line in being the most followed sport in India, other sports like football, kabaddi as well as e-sports are catching up which has sparked tremendous interest in the fantasy sports market. The mandatory lockdown period of COVID-19 also played a role in the accelerated growth of fantasy sports in India.

From being a niche market to staying in the forefront of the largest T20 cricket league in the world, India’s fantasy sports market has found its footing and come a long way. With the ever growing online gaming industry especially the fantasy sports markets, users have turned into active players from just being observers. It remains interesting to see the pace of the growth.

For more fantasy sports news and poker promotions, keep reading GutshotMagazine.com. Follow us on Facebook, Instagram, Twitter, and Telegram. 

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