Sports
Kumar Shubham By Kumar ShubhamOn 12 Jun, 2023
By Kumar ShubhamOn 12 Jun, 2023
Hyundai Selects Cricketer Hardik Pandya As Exter Brand Ambassador Over SRK
Hyundai Motor India Limited (HMIL) has chosen a famous Indian cricketer to be the face of their new micro-SUV, the Hyundai Exter. Fans can expect to see the cricketer in a new commercial promoting the vehicle, which is set to officially launch on 10th July 2023.
Bookings were opened in May, and a significant number of potential buyers have already secured their spot on the customer list by paying a booking fee of ₹11,000.
WHAT DID HYUNDAI’S COO SAY?
Hyundai’s COO, Tarun Garg, has chosen Hardik Pandya to represent the symbolic image of the Hyundai EXTER, stating that Pandya has become one of India’s most prominent cricket stars in recent history. This decision is seen as a strategy by Hyundai to attract a new generation of buyers, specifically those belonging to Generation Z. While actor Shah Rukh Khan has been the long-standing brand ambassador for all of Hyundai’s other products, the company believes that Pandya is a better fit for the EXTER.
“I am really excited to partner with Hyundai for their new and highly anticipated SUV – the Hyundai EXTER. I am very passionate about cars and this SUV fits into my style perfectly.” said Pandya in a recent Hyundai press release.
PANDYA’S COMMENTS
It’s clear that Pandya has a love for cars and is thrilled to be working with Hyundai on this exciting project. The Hyundai EXTER is sure to be a game-changer in the SUV market, and we can’t wait to see what Pandya and the team at Hyundai have in store for us
WHY IS HYUNDAI LAUNCHING EXTER?
The micro-SUV Hyundai Exter is set to rival the likes of Tata Punch, Nissan Magnite, Renault Kiger, and Citroen C3 in an ever-expanding SUV segment in India. It is being marketed as an SUV that would attract the younger generation who enjoy outdoor activities. According to the company, having Pandya endorse the Exter is a perfect fit as he exudes confidence, composure, and reliable decision-making skills, which align with the brand’s values of safety and dependability.
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A young and passionate writer with a postgraduate degree in Radio and Television Journalism from the Indian Institute of Mass Communication, Kumar Shubham works as an Executive Content Writer for Gutshot Magazine and enjoys watching movies, making short films, and doing voice overs.
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