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Fantasy Sports India: Trends To Watch Out For In 2023

Online gaming has spread across the nation not just as a leisure activity but also as a form of entertainment. The fantasy sports industry has become more than just a socially enjoyable platform and according to the FIFS-Deloitte report, it is predicted to be valued at 1.65 Trillion in India alone by FY2025 with a CAGR of 38%. As the long-awaited 5G network rolls out, it has the potential to disrupt a number of sectors, including cloud gaming and gamers can anticipate faster speed, lower latency, and better connection stability. Its future is more promising with the ever-evolving development of cutting-edge technology, merchandising, and fast-paced content generation patterns that, unlike other online gaming, are more personalized. Let’s look at this year’s promising trends to watch out for in the fantasy sports ecosystem.

Widespread acceptance of cloud gaming

A telltale sign of continued growth comes from the widespread adoption of cloud gaming among users. Essentially cloud gaming allows creators and gamers to play hardware and software-heavy games without having to install them on any device. Like a streaming platform, it saves the data in remote servers and streams video directly to the device. India is witnessing a spirited acceleration of cloud gaming among players as it is more accessible and device agnostic. 

Introduction of new games

India hosts one of the world’s biggest fantasy sports markets with a user base of over 130 million. In a country where cricket continues to dominate sports viewing choices, women’s cricket has gained immense popularity with the emergence of fantasy sports.

Sports such as football, kabaddi, basketball, volleyball, hockey, and even Kho Kho have garnered a loyal audience in the world of fantasy sports. Additionally, rather than seeking brand-new experiences, a new generation of gamers prefers their old favorite games updated and repackaged into visually appealing formats that are technologically suave. This has given way to a large number of reboots and remakes that will continue to flourish in 2023.

Rashmika Mandanna, Brand Ambassador, PlayerzPot

Growth of league games across sports

Mimicking traditional sports leagues, esports platforms are hosting live gameplay that allows them to expand their consumer base. The exposure to such events is restructuring the sports appetite and viewership from fans across the country. With ample choices in hand, every fan gets to create at least two fantasy teams every day across apps that translate to roughly 1,000 matches in 365 days.

Across the globe, there are multiple leagues being created such as Indian Premier League (IPL), Pakistan Super League (PSL), Big Bash League (BBL), National Basketball Association (NBA), Pro Volleyball League (PVL), International Hockey Federation (FIH), Pro Kabaddi League (PKL), International League T20, Dubai T10, among others.

As more international and domestic tournaments begin to ramp up this fervor among fans and players, these new games would strengthen India’s fantasy gaming industry by offering a place to play and participate in live sports as well as analyze statistics, facts, and display expert knowledge.

Sponsorships and celebrity endorsements

Fantasy sports platforms are always looking for new avenues to engage their users. One of the finest ways to stay ahead of the curve and acknowledge the fervour of Indian sports fans is through brand associations and celebrity endorsement. Collaborations with notable personalities and trusted brands add a layer of trusted incentives for users to explore. Such collaborations allow platforms to reach out to potential users across mediums such as television, social media, streaming, offline events, and more.

Rapper Kaam Bhaari, Bhuvneshwar Kumar and Smriti Mandhana for PlayerzPot

As this industry continually works to adapt to changes—both the promising and the challenging – the growth of fantasy sports in the country is undeniable. It will only flourish further as competitive video games continue to integrate into pop culture, investors, brands, news platforms, and consumers.

Article written by: Jayendra More, AVP Product, PlayerzPot

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