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BCCI Announces Mastercard As New Title Sponsor For All Home Games

The Board of Control for Cricket in India (BCCI) announced that Mastercard has acquired title sponsorship for all the international and domestic cricket matches in India on Monday. The company comes on board to replace Paytm as the digital payments company is reported to have backed out of its deal earlier this year.

The Indian cricket board has handed all the sponsorship rights for the 2022-23 season to Mastercard who look to broaden their strategic outreach amongst the Indian audiences. During this association, Mastercard will be named as the title sponsor for all international matches which includes both women and men games that will be played in India.

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It also includes title sponsor rights for domestic cricket matches which consists of Ranji Trophy, Duleep Trophy, and the Irani Trophy alongside, all the junior cricket matches that are organized by the Indian Cricket Board. Mastercard is highly invested in sponsorships worldwide with marquee properties.

Some of them include the UEFA Champions league, as well as the Australian and French Open tennis tournaments with the current tie up with BCCI further enhancing their partnerships portfolio in the field sports. BCCI president Sourav Ganguly released a statement sharing his excitement on the association.

Check out BCCI’s tweet on the announcement

NEWS – Mastercard acquires title sponsorship rights for all BCCI international and domestic home matches.

More details here 👇👇https://t.co/VGvWxVU9cq

— BCCI (@BCCI) September 5, 2022

Sourav Ganguly was quoted in the statement said, “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. “

“The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration,” he added. 

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Mr. Jay Shah was also quoted in the latest statement shared by the Indian cricket board’s official twitter account. The Honorary Secretary is quoted saying, “The BCCI is pleased to associate with a global marquee brand – Mastercard. We are in for an exciting period in Indian Cricket as we have Australia and South Africa coming over for white-ball series before the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border-Gavaskar Trophy early next year while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will witness a lot of action across age groups, and I am confident that this will be an enriching partnership.”

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