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AR & VR Technology Lead The Victory March For Fantasy Sports

Fantasy Sports operators are marching towards Artificial Intelligence (AI) to make the most of it for their respective platforms. Several fantasy sports brands have employed customer chat box features which are powered by AI to assist the gamers. Furthermore, AI is also employed in automated segmentation. AI-based automated segmentation breaks down user behaviour to point out the accurate context and personalised campaigns with respect to engagement. Gutshot spoke to Mihir Sanchala, Assistant Vice President, Technology, PlayerzPot to further understand how Augmented Reality (AR) and Virtual Reality (VR) could boost the fantasy sports industry.

We quizzed Sanchala about the implementation of AR and VR in fantasy sports with respect to elevating the user experience. He said, “The market growth is being fueled by growing mobile and tablet device penetration and increasing adoption of technologies by various industries. AR and VR technologies provide users with an immersive and entertaining experience, which is why gaming companies are integrating these features into their platforms. Both the technologies are pretty trending, besides being in interesting areas from user and company perspectives.

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We can make player selection more interesting for users by developing store-based player picks and creating virtual rooms between users. This can be done by implementing these emerging technologies in fantasy sports to enhance the user experience. Not only this, but we can also build several AR and VR-based games for our current user base to provide them with more options and platforms to be engaged and entertained simultaneously.”

This only highlights how AR and VR will take the fantasy gaming experience a notch higher. Not just the gamers but even the brands are eagerly waiting for AR and VR to further augment the fantasy gaming arena as it would lead to gamers having an immersive experience which is truly unparalleled. 

For more fantasy sports news and poker promotions, keep reading GutshotMagazine.com. Follow us on our social media handles like Facebook, Instagram, Twitter, and Telegram.

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