Brain HP, a health supplement brand by Nature’s Bounty has announced a partnership with esports organization Counter Logic Gaming and gaming companies Florida Mutineers, Atlanta FaZe, and New York Excelsior.
Brain HP will be collaborating with the aforementioned gaming brands for giveaways which will promote the supplement as well as develop original content. Alongside the partnership announcement, Nature’s Bounty also took this opportunity to unveil three products. The products were headlined as a cognitive and healthy dietary jelly bean supplement mainly designed for esports professionals and gamers who are above 18-years-old.
Gabe Mattingly, General Manager of e-commerce & digital at The Bountiful Company said, “With more than 2.86 Billion gamers globally who are constantly on the lookout for ways to improve their performance, it was a no-brainer that Brain HP decided to help and support the passion of such gamers. This would help these individuals take their gaming skills to the next level.”
He further added, Through the help of extensive research, we found out that gamers were excited about the new jelly format and loved that the products taste great and are also easy to consume. The products are caffeine-free, which helps the brain to calm and to focus.” As per the press release, it is believed that the supplements will support brain health, visual perception and attention. The supplements by Brain HP also have a vegan alternative.
To promote these products further, Brain HP also teamed up with streamers and esports celebrities cum influencers like Kyle Giersdorf aka ‘Bugha,’ Kristen Valnicek ‘KittyPlays,’ and Joedat Esfahani aka ‘VoyBoy.’
Commenting about the supplements, Giersdorf said, “I am all about the products that help me to play games in a better way but I am also conscious about the ingredients that I will be consuming. That’s the reason I am so stoked to help the launch of Brain HP’s supplements as it improves reaction time even without caffeine.”
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