According to a news report, the collaboration will see new advertising alternatives for sponsors introduced during the autumn 2021 season of ESL’s Mobile Open competition.
The mobile racing game Asphalt 9: Legends, produced by Gameloft, will also be included in the ESL Mobile Open 2021 autumn season. Both iOS and Android users will participate in a fully branded game mode that will provide sponsors with video and on-track virtual OOH advertising opportunities.
“Gameloft has played an essential part in creating our vision for the future of mobile esports, helping usher in a new generation of interested gamers and hungry brands,” said Kevin Rosenblatt, ESL Gaming’s General Manager of Mobile.
Gameloft for Brands is a company that creates and designs gamified and gaming experiences for businesses. The company produces and builds gaming experiences to help companies and gamers interact. In over 40 countries across the world, Gameloft for Brands has delivered over 10,000 campaigns for famous companies such as Air France, Coca-Cola®, Ford, FOXTM, Ferrari, ING, Netflix, Procter & Gamble, Samsung, and LEGO (North America, Latin America, Middle East, Africa, Europe, Asia, etc.)
“Through this new tournament and our long-term collaboration with ESL, we are placing esports sponsorship options for companies on the next level,” said Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for Brands.
“Gameloft for Businesses provides brands with creative in-game sponsorship options to reach and engage their target audiences.”
ESL Gaming is the most prominent esports and gaming lifestyle organisation in the world. With multiple online and offline esports contests and significant gaming lifestyle festivals, the business has been influencing the industry and driving esports and gaming innovation on a worldwide scale across the most popular video games since 1994.
As the popularity of mobile esports grows, companies are looking for new methods to profit from the market. ESL has formed a strategic partnership with Gameloft for Brands to develop innovative advertising solutions for a rapidly expanding market.
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