Fantasy sports platform Dream11 and global sports brand Puma have partnered to create an exclusive athleisure collection in India. The merchandise will include t-shirts, flip flops, caps, and other apparel. The idea behind this collection was to launch in conjunction with the IPL season. Since the IPL 2021 got postponed, the athleisure collection will only be available during India’s upcoming T20 World Cup.
Dream11 is a massive fantasy sports platform that has over 100 million users and the company has always leaned on heavy partnerships. In 2017, the brand teamed up with three major leagues, the Indian Super League football competition, the National Basketball Association (NBA), and the Caribbean Premier League.
In 2018, Dream11 went a level higher and arranged partnerships with governing bodies such as International Cricket Council, International Hockey Federation, and the Big Bash League in Australia.
Talking about this partnership, Harsh Jain, CEO of Dream11 and Dream Sports said, “We are extremely excited to launch our first athleisure collection along with a global brand like Puma, one of the largest sports brands in India. Puma shares our belief in making sports better and we believe this collaboration will strengthen Dream11’s offline brand affinity and loyalty.”
He further mentioned, “We are amply sure that this sporty collection will resonate with our 100 million users and PUMA brand champions. Dream11 and Puma share a common vision and keep growing the culture of sports in India. Creating an exclusive Dream11xPuma range will give our 100 million users access to sport-inspired merchandise.”
Abhishek Ganguly, Managing Director of Puma India and Southeast Asia said, “Dream11 and Puma share a common vision when it comes to growing the culture of sports in India. We are happy to partner with one of the pioneers of fantasy sports in the country to launch their first athleisure collection.”
The brands have co-created an exclusive range which will be available online on FanCode Shop at exclusive Puma stores and Puma.com.
Manthra Koliyer is a writer at Gutshot Magazine. She has an affinity for seeing the world through people’s eyes. With a bubbly fun personality, you can always catch her chatting with anyone she comes across. Holding an English Literature degree from Wilson College, Mumbai, this pop culture fanatic is ready to take on the world with a pen, paper, and microphone. She also actively works on her personal blog called namasteyconvict.blogspot.com, where for a moment she lets you into her drama-filled world.
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