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Clash Of Clans: Still Going Strong

The mobile gaming industry is worth $68.5 Billion, so it wouldn’t make sense if we didn’t look at some of the top grossing games that keep players glued to their mobile phones and tablets. The one that caught our attention was Clash of Clans by Supercell popularly known as COC. The average lifespan of any mobile game is not more than three months (which is also true only for 10% of the games while other games drop within three days of their launch). We picked this game specifically because of its eight year legacy and how it still continues to dominate the mobile gaming market as one of the top preferred and played games in online strategy gaming.

GAMEPLAY

Inspired by World of Warcraft and Travian and Gauntlet, COC is a fermium strategy multiplayer online game. Every player has their own village which they work on for years to build using four major resources:

1.   Gold – For upgrading some of the buildings, storages, defenses, and traps of their villages.
2. Elixir – For training and upgradation of some of the troops for battle and upgrading buildings and storages of their villages.
3.   Dark Elixir – For training and upgradation of the dark troops and the four heroes who assist the troops in attacks and defenses of the villages.
4. Gems – Targeting the impatience of the players for faster upgrades and better performance where the player puts in their real money to make the game premium and gain advantage over the other players.

CASHING IN CLASH

In an article cited by Casey Johnston for The New Yorker publication on COC, ‘Clash of Clans proves that our impatience is worth billions’ gives a gist of how organizations like Supercell can set up a business worth $722 Million by targeting the impatience and spirit of gamers to be the best in their game.

ALSO READ: Gutshot Dec 2020 Cover Story – Roland Landers Shares Key Insights On Online Gaming

Games like Clash of Clans are designed in a way so as to keep their audience engaged for the long run. Being a multiplayer game, it ignites the spirit of competitiveness amongst its players keeping them hooked by sharing constant in-game updates and short character animation films on YouTube making the game more interesting by launching new troops, traps, defenses, heroes etc.

CHAMPIONSHIPS

Launched in the year 2012, the game hasn’t only been doing well but has grown rapidly over the years. Listed on the Pro ESL gaming tournament, Clash of Clans world championship is currently featuring  six months full of action packed competitions and a brand new 5v5 format based on the Clan War Leagues, plus $1 Million in prize money on the line. The qualifiers games are in progress and the world championship will be concluded in November 2020. In addition to these, you can see players like Sumit 007 who stream attack strategies on YouTube having a subscriber count of 10.5+ Lakh which speaks much about the popularity of COC in India.

DID YOU KNOW?

As per the app download and usage statistics of 2020, Business of Apps reported that there are over 1.85 Million different applications that are available on the iOS platform and approximately 2.56 Million apps on the Android platform for the users to download. Sensor Tower in a report stated that there were more than 42.1 Billion mobile game downloads in 2019 and 28.5 Billion mobile game downloads in H1 2020 from App Store and Play Store combined.

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(This piece was originally published in Gutshot Magazine Dec 2020 edition, and you can take a look at such pieces in our repository of all past editions by clicking here)

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