The fantasy sports industry in India has been growing rapidly in the span of past couple of years, with some industry key-players helming it. 11Wickets, a new entrant in this market, has already made a few big headlines in its history of existing. The Ability Games owned platform signed the Bollywood actress Sunny Leone as their brand ambassador in August this year, on India’s 72nd Independence Day.
In a recent development, the Kolkata-based company made deal with the online payments processing service Amazon Pay, which is owned by Amazon, a worldwide giant in the e-commerce, cloud computing and artificial intelligence markets.
The deal is a significant one in 11Wickets’ career, as it will now be able to provide its over 10 Lakh registered users with a popular and easy payments option, banking on Amazon’s already well-established and trusted services. 11Wickets, over the months, has become the fastest growing fantasy sports platform in India and this deal is a major boost to the company, which will be apparent in the coming months.
Navneet Makharia, Director of 11Wickets was enthusiastic about the new partnership and commented, “We are excited to join hands with Amazon Pay. This will also help the audience enjoy the skill-based games and earn cash back at the same time. This association will improve the awareness and interest in online game and I am very excited about it. We trust that winning cash prizes is an enormous reason to play fantasy sports in India, but it is not the only reason. Fantasy is fun as it doubles the excitement of watching a match. Online Gaming Industry has maintained its popularity because it has evolved with time. 11Wickets aims to be a part of this evolution by providing a modern twist on traditional games that we believe will be exciting to not only one section of players, but to a broad spectrum of gamers as well. We want to help promote the online game in India and inspire more players to play and enjoy the sport and avail the exciting Amazon Pay Offer.”
As part of the introductory offer, they are giving a 50% cashback to users depositing through Amazon Pay on its platform. The parent company of 11Wickets, Ability Games, also operates the online poker site PokerLion and its rummy brand Rummy24 is also in line to be launched next.
Makharia, lastly commented saying, “It’s amazing to see the growing passion for online games in the city of joy and we are proud to be a part of this journey. In the past couple of years, we have been observing a paradigm shift in people’s mindset. The zeal displayed by online game lovers has given rise to a lot of platforms which are not only encouraging the sports industry in India but also opening doors for youngsters who are keen to explore a career in the game.”
India being the second most populous country in the world with 1.3 billion people, the fantasy gaming industry is on the verge of a major breakthrough. The online mobile and games industry in India is a INR 1,000 to INR 1,500 Crore business and its growing at a neck-break speed of over 60%, which is a good sign for anyone investing in this market.
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